Businesses could be shooting themselves in the foot with video interviews

The pandemic forced organisations to rethink processes, and out of this confusion, the virtual job interview was normalised. However, research suggests that continuing this practice in the post-COVID-19 era could be disadvantageous.

Sapia.ai ran a study highlighting just how drawn out the recruitment process becomes with video interviews. Over 1.3 million people completed a text chat-based interview, with 60.3 per cent completing the task within 24 hours. Meanwhile, of the candidates who completed the video interview (453,808), only 33.4 per cent undertook it within the same time period.

Similar discussions have been had by candidates themselves, highlighting how video-based interviews are counterproductive. One student noted: “It’s quite annoying and hard to look at the black screen while we are being interviewed.”

Another said: “It is very difficult to focus on ... the interview when interviewer did not enable their video on it make me very much conscious and did not able to follow up the questions they ask.”

A jobseeker also commented: “During the interview, one of the main things is eye contact. If they are not ready to enable their camera, where we should have to focus on? We may lose our concentration.”

With the world finally back to normal and people freely able to travel, it can be beneficial to bring back the traditional face-to-face job interview. While there are, of course, exceptions, and some may prefer the remote option, gauging opinions based on the individual may be a suitable path.

Sapia.ai founder and chief executive Barb Hyman added: “By leading with video interviews, companies are essentially leaving quality talent on the table with their recruitment process.”

Despite this, many are still opting for remote interviews. In fact, one study revealed that most jobseekers were forced to stare at a blank screen during job interviews, never seeing the interviewer’s face.

In the current competitive talent market, organisations want to make the best impression possible. This can be hard without the human element that comes with a face-to-face introduction.

One study found that 83 per cent of respondents said that a negative interview experience can change their mind about a role or company they once liked, and 87 per cent said a positive interview experience can change their mind about a role or company they once doubted.

There are four key disadvantages to video interviews:

1. Don’t allow a company to be sold effectively.
2. Candidates can be nervous to speak on camera.
3. Internet connection issues and picture quality.
4. Video interviewing software can be costly.

However, some claim that video interviews are “here to stay”, and candidates must get used to it remaining a common practice.

With that in mind, there are five considerations to make before hopping on a video call with an interviewer:

1. Reduce noise pollution.
2. Create a professional experience.
3. Try to master your nerves and show the best version of yourself.
4. Do your preparation.
5. Prepare for the unexpected.