Avoiding burnout during the holiday rush: Tips for retailers

The holiday season is synonymous with excitement, festive cheer, and, for those in retail, an intense period of hard work, writes Kylie Quirke.

Having worked nearly every Christmas since I was 14 years old – apart from the year I was heavily pregnant and about to give birth – I deeply understand the demands and exhilaration this season brings. For many of us, it’s a time of working and playing at capacity. However, amid the hustle, it’s vital to prioritise wellbeing to avoid burnout and ensure we enter the new year with energy and resilience.

Here are practical tips for HR representatives, frontline retail teams, and executives on navigating the holiday season while staying healthy, focused, and balanced.

For HR representatives: build a culture of wellbeing

Avoiding burnout during Christmas isn’t just about individual actions – it’s about fostering a workplace culture that values health and balance. Encourage your team to take breaks, recognise their hard work and create an environment where people feel supported. Small gestures like surprise treats or early finishes, when possible, can boost morale and make the season more enjoyable for everyone.

For frontline teams: staying energised on the floor

The frontline team is the heart of any retail operation all year round, but especially at Christmas time. The physical and mental demands can be immense, from managing bustling stores to keeping customers happy. Here’s how to thrive during this hectic season:

1. Stay hydrated – in the whirlwind of long queues and constant activity, it’s easy to forget to drink water. Keep a water bottle handy and take sips regularly to stay refreshed. Hydration isn’t just about quenching thirst – it supports concentration, energy levels and overall health.
2. Take breaks when you can – even short breaks can make a difference. Use this time to sit down, stretch, or simply breathe deeply. Micro-moments of rest can help reset your mind and prevent physical fatigue.
3. Invest in the right footwear – your shoes are your foundation. Opt for well-cushioned, supportive footwear designed for standing and walking. Your feet will thank you at the end of a long shift.
4. Eat nutritious meals – it’s tempting to grab a quick sugary snack to power through, but prioritising balanced meals with protein, healthy fats, and complex carbs will sustain your energy throughout the day. Keep healthy snacks like nuts or fruit within reach for a quick boost.

For executives: leading with resilience

For executives, the holiday season demands a balance between strategy, team management, and personal wellbeing. Here are my top tips for effective and composed leadership:

1. Carve out daily quiet time – whether it’s a morning coffee alone, a 10-minute meditation, or simply stepping away to organise your thoughts, quiet time is essential. It helps you stay focused, make clearer decisions and avoid overwhelm.
2. Prioritise and delegate – the to-do list can feel endless, but not everything requires your direct involvement. Focus on high-impact tasks and trust your team with the rest. Effective delegation not only lightens your load but also empowers your team.
3. Stay active – find time for movement even amid back-to-back meetings. A quick walk around the block or a short workout session can clear your mind and keep your energy levels up.
4. Keep communication open – a connected team is a resilient team. Check in with your staff, acknowledge their efforts and offer support where needed. Building a positive environment can uplift everyone during this demanding time.
5. Monitor your health – long hours and high pressure can take a toll. Listen to your body and mind – if you’re feeling rundown, adjust your schedule where possible and prioritise rest. Remember, a healthy leader is an effective leader.

As we dive into another holiday season, let’s remember that while the work is important, so is our wellbeing. By staying hydrated, taking care of our physical health and creating moments of calm amid the chaos, we can all emerge from this season not just with record-breaking sales but also with a strong and united team.

Kylie Quirke is the director of business development in Asia at ReStore for Retail.