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The evolution of the recruitment industry: How COVID-19 shifted processes

By Robyn Tongol | |3 minute read

The recruitment industry has seen its fair share of volatility in recent years, with the pandemic serving as a catalyst for a significant shift in candidate priorities and employer strategies.


Greg Powell, a national sales manager with considerable expertise in recruitment, shares valuable insights on the industry’s transformation, particularly in the aftermath of the COVID-19 pandemic.

Greg highlights that the market has cooled in the last six to eight months, leading to candidates becoming more cautious about job changes. There has been a noticeable shift in what motivates candidates, with work/life balance and hybrid working models now taking precedence over traditional drivers like career progression and salary increases.

The discussion underscores that the pandemic introduced a new set of criteria for jobseekers, with many growing accustomed to the flexibility of working from home. As companies are increasingly looking to bring employees back to the office, albeit not necessarily five days a week, there is resistance from the candidate pool to relinquish the benefits of full flexibility.



The practice of actively seeking, locating, and employing people for a certain position or career in a corporation is known as recruitment.