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The benefits of implementing a company uniform

By Jack Campbell | |4 minute read
The benefits of implementing a company uniform

Workwear standards have changed dramatically over the years, especially with the rise of remote working, and many companies are ditching the formal attire that used to be the norm.

Pamela Jabbour, CEO of Total Image Group, spoke with The HR Leader about the positives that can come out of implementing a uniform.

Ms Jabbour believes that introducing a dress code can still allow for employees to express their own individuality if done correctly: “If you have a uniform range that your company provides that you actually want to wear and it caters to all your different style preferences and you can still feel unique and style it your way, then why wouldn't you want to wear it?”

Ms Jabbour notes that purchasing work attire can prove expensive, whereas uniforms can be a much more affordable option that brings employees together.

“It creates that team comradery and … with that disconnect, people aren't together all the time. People are working remotely a lot more. A uniform even from home reminds people that they are a part of a team and they're not alone,” said Ms Jabbour.

“You're a part of a bigger picture, you're a part of a team. We're all working together, working towards the same goal. I think that messaging and taking the pressure off is so important.”

Uniforms don’t always have to be formal. Upcoming Australian airline company Bonza is revolutionising the industry with its approach, allowing staff to wear T-shirts and sneakers.

“The pilot doesn't have to wear a pilot hat. There are no rules around lipstick and skirt length. It was a real well received range and we've had cabin crew from all the other airlines say, 'oh my god that would be so awesome to be able to wear that',” said Ms Jabbour.

“[Uniforms are] about dressing appropriately, it’s about looking the part and it’s got to be practical.”

In The zero fuss way to implement a uniform, Ms Jabbour shares considerations for business looking at bringing in a uniform. She stated: “A uniform can speak a thousand words. When worn correctly by each employee, the message to the public is very powerful. If done well, a uniform will ensure that your team looks, feels, and acts the part, and gives clients reason to feel confident, comfortable, and proud to be associated with your brand.”

The transcript of this podcast episode, when quoted above, was slightly edited for publishing purposes. The full conversation with Pamela Jabbour is below. 





Benefits include any additional incentives that encourage working a little bit more to obtain outcomes, foster a feeling of teamwork, or increase satisfaction at work. Small incentives may have a big impact on motivation. The advantages build on financial rewards to promote your business as a desirable employer.

Hybrid working

In a hybrid work environment, individuals are allowed to work from a different location occasionally but are still required to come into the office at least once a week. With the phrase "hybrid workplace," which denotes an office that may accommodate interactions between in-person and remote workers, "hybrid work" can also refer to a physical location.

Remote working

Professionals can use remote work as a working method to do business away from a regular office setting. It is predicated on the idea that work need not be carried out in a certain location to be successful.

Jack Campbell

Jack Campbell

Jack is the editor at HR Leader.