Automation 2.0: Moving Beyond Efficiency Gains for Exponential Impact

AI-enabled automation is empowering the most innovative recruiting teams to enhance service delivery. Discover how it drives innovation with our comprehensive guide.

Historically, software automation was all about efficiency to lower costs. However, today’s evolving business climate requires automation that transcends efficiency improvement and supports agility and innovation.

This need for agility makes it essential to focus on automation that can optimize new services quickly, change outcomes and help you to outperform competitors as demands change. This is the objective of digital transformation.

In this context, many talent acquisition leaders are realizing that they have exhausted all ROI, automation and efficiency gains from their legacy recruiting systems. As it turns out, legacy automation does not support the modern marketing-based practices of high-powered recruiting, nor does it support digital service delivery and agility.

Recruitment has evolved alongside technology and managers today want their teams to spend their time on higher-value tasks, such as building an employer value proposition and promoting their employer brand, connecting with passive candidates and building talent pipelines, delivering a standout candidate experience at scale and analyzing data to demonstrate program performance. And all of these activities must be done at a scale.

On top of that, new trends, such as the consumer internet, elevated expectations and gave rise to the demand for enhanced candidate experiences. Not only are teams dealing with volume but also competition as the balance of power has shifted to favor candidates.

Not All Automation Is Equal

While automation is a worthwhile investment, it is critical to identify the areas where it could have the most significant impact. Improving automation for payroll will save money but will not put you ahead of your competitors. Deploying automation together with new technologies, such as machine learning (ML) and artificial intelligence (AI), expands capabilities and may even support the creation of new services on the fly.

An Iterative Approach

As companies grow and scale, their processes need to keep up, and adopting a continuous improvement mindset can make all the difference in this context. As soon as your automation initiatives deliver results, it’s time to identify the next optimization opportunity, and the technology you’re using must be flexible enough to keep up. This agile mindset must also permeate your workforce if you are to be truly successful.

As you focus on that continuous improvement, new technologies can help drive even more efficiency, value and scalability. That is the case for AI, especially as skills define a new talent framework for organizations. With 75 percent of employers reporting difficulty filling roles, the most forward-thinking companies in the field are already transitioning to a skills-based approach that wouldn’t be possible at scale without AI-based automation.

The Power of One Platform

Cobbling different solutions together doesn’t solve the critical deficiencies of ERP systems because data ends up scattered across multiple and disconnected places. Instead, adopting a platform approach and finding the right partner can support process evolution and ensure that new technology, such as AI, is incorporated into the platform in an organized way so that it scales and delivers ROI without disrupting operations.

In this sense, our customers driving profound digital and HR transformations favor the platform approach Avature enables, as it allows them to deploy a cohesive set of best-of-breed solutions that use a single database.

To conclude

Empowering HR teams is unlike any other productivity-enhancing effort: it ripples through the entire organization. That is why organizations with strong HR capabilities outperform their peers. As talent markets remain tight and TA teams continue to compete for top candidates, leveraging automation to develop a competitive advantage becomes a strategic imperative.

In our e-book, we highlight the recruiting use cases where AI-based automation delivers the most value for our enterprise customers. You will learn the attributes to look for in a successful platform, best practices for its effective implementation and how to set the right expectations for your technology partner. Download it here.