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HCM consultancy bolstered by new advisory and director role

By Shandel McAuliffe | |4 minute read
HCM consultancy bolstered by new advisory and director role

Advisor and director of marketing, branding and messaging appointed at consultancy for human capital management.


Andrew Griffiths, prolific business author, with experience at CBS TV, Optus and Telstra, has accepted the newly created position at Smart WFM. The advisory board role is part of Smart WFM’s ongoing global expansion.

Mr Griffith commented: “This company is building a legacy and setting the bar for how organisations can get the most out of their people while giving them the best possible experience.”

He added: “It’s hard to imagine anything more important than that opportunity in today’s business landscape, and McGrath [Smart WFM’s CEO] and his team bring a rarely found wisdom to where organisations and people meet.”

Smart WFM CEO, Jarrod McGrath, stated: “We operate in the HCM services market, which we estimate will be about three times the value of the HCM market itself.”

He continued: “While that’s a huge opportunity, it doesn’t even recognise that this is an industry connected to every paycheque across the globe, and it is dramatically underserved.”

Mr McGrath concluded: “The people-first approach we’ve taken – where we consider productivity, and balancing knowledge workers and operational workers – is clearly working. Andrew understands the journey we’re on but also brings an outsider’s perspective to it, and his expertise will be invaluable on us maximising our growth potential.”

Shandel McAuliffe

Shandel McAuliffe

Shandel has recently returned to Australia after working in the UK for eight years. Shandel's experience in the UK included over three years at the CIPD in their marketing, marcomms and events teams, followed by two plus years with The Adecco Group UK&I in marketing, PR, internal comms and project management. Cementing Shandel's experience in the HR industry, she was the head of content for Cezanne HR, a full-lifecycle HR software solution, for the two years prior to her return to Australia.

Shandel has previous experience as a copy writer, proofreader and copy editor, and a keen interest in HR, leadership and psychology. She's excited to be at the helm of HR Leader as its editor, bringing new and innovative ideas to the publication's audience, drawing on her time overseas and learning from experts closer to home in Australia.

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